The Ad of the Month: "Smoking Kid" (THPF - Thailand)

November 29,  2012
Provo, Utah

Think about the children
People are calling it the most effective anti-smoking ad ever.  Instead of the usual approach of telling people that smoking is bad, the new approach from the Thai Health Promotion Foundation (THPF) makes smokers tell kids how that smoking is bad, and why.

CREDITS | Advertising Agency: Ogilvy & Mather Thailand | Original Tittle: "Smoking Kid" (Anti-smoking Awareness) | Bangkok, Thailand | June 2012 

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