The Ad of the Month: "Camaritas (Security Camera)" (Coca-Cola - Argentina)

June, 2012
Boston, Massachusetts

Spreading Happiness
Though people typically associate security cameras with negative events, Coca-Cola is combating that perception by showcasing positivity.

The Ad is part of the ongoing mission to spread happiness and optimism, Coca-Cola Latin America via McCann, Argentina has launched a new commercial that uses security camera footage clips to capture the acts of love, exuberance, happiness and heroism committed around the world every day.

CREDITS | Advertising Agency: McAnn Argentina | Original Tittle: "Camaritas" (Security Camera) | Buenos Aires, Argentina | June 2012   

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