The Ad of the Month: "Field Cut Off" (Old Milwaukee, USA)

April, 2012
Brooklyn, NY

Thank you Will Farrell
This ad, basically, was a slap-in-the-face to the big spenders on the Super bowl. Let me explain:

Super Bowl commercials come in all shapes and sizes. This year the super Bowl Advertising airtime reached the record of an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans.

Old Milwaukee Super Bowl Ad, featuring Will Ferrell, also aired on the super bowl, but didn't even spend half a million. How did they do it?

The ad aired in only one TV market that Sunday night. That's right, the only way you were going to see this Old Milwaukee spot during the game was if you lived in North Platte, Nebraska - the second-smallest TV market in the country.

"The ads with Will Ferrell are extremely popular which just shows you don't need to spend millions of dollars to make a big impression."

 With only 30 seconds to impress the audience Old Milwaukee successfully reached millions of viewers on line: Was this the mark of the beginning of the end of an era of TV Advertising?

CREDITS | Advertising Agency: Funny or Die | Original Tittle: "Field Cut Off" | USA | February 2012  

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