The Ad of the week: "Cats with Thumbs" (Cravendale Milk - UK)
Salt lake City, Utah
October 11, 2011
What if cats had thumbs?
Oh, hear ye, hear ye, the Ad-of-the-Week of this week could be nominated as the Ad-of-the-Year.
Let's just jump to it, enjoy this ad which I think it's very creative, and funny, and scary...(and it has an effective integrated marketing:) (Wink)
Credits: Cravendale | Agency: Wieden+Kennedy, London | UK | February 2011
Brilliant! A man pondering what life would be like if cats had thumbs and recruited an army of clever cats to take over the worlds Cravendale supply.
Cravendale, a milk brand from England, is known for its creatives ads… in fact, a British follower of this blog nominated Cravendale’s “Milk me Brian” for the ad of the week.
Though “Milk me Brian” was very creative, “Cats With Thumbs” was, again, even more creative, and funny, and scary, and most importantly, a very effective integrated marketing.
Integrated "Big Idea"
Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.
AKA: An integration of the “big Idea” (Cats with thumbs) with traditional advertising (TV, Radio, Print, Outdoor) with non-traditional advertising (youTube, Twitter, Facebook)
The main cat in the ad, “Bertrum,” and mastermind of Cats world domination, created accounts on all social networks.
As an innovation of creativity, the Cravendale campaign, included an article at The Daily Mirror's website, and an explanation on Wikipedia.