" Do it for mom" (Spies Travel – Denmark)

 "Do it for mom"(And by IT they mean SEX) 

Danish travel agency #SpiesTravel is worried about Denmark's Mom who will never experience being grandmothers, because of the country's low birth rate. The struggle is real.

 The obvious solution, of course, is to convince the people Denmark to have more sex— by taking more trips. You might lough, but according to research traveling makes couples more intimate:

This is a follow up to Spies Travel  2014 patriotic campaign: "Do it for Denmark,"  urging Danes to travel, and thus have more sex, and thus have more babies, and thus boost the country's low birth rate:

Ingenious.

Agency: Robert/Boisen & Like-minded – Denmark