The Ad of the Week: "Reasons To Believe" (Coca-Cola Argentina)
Rexburg, Idaho
March 23, 2011
"The Reasons..."
OK, so this is one of the best commercials of Coca Cola so far, I think even better of Coca-Cola's "For Everyone." Both commercials are part of the Argentine creativity...
As it shows in the Ad "Razones para Creer" (Reasons to Believe), in 2010 Coca Cola conducted a research that shows that there are reasons to believe i a better world.
Here it goes:
Agency: Santo (Buenos Aires, Argentina)
Soundtrack: “Whatever” by Oasis performed by Young People´s Chorus of New York City.
"The Research..."
This Ad was part of a huge Ad-campaign promoting "Reasons to believe in a better world"
(Coca Cola's website in Mexico)
Part of the Ad campaign was the twitter account where people come up with their own reasons.
Also a book was launched with 125 reasons displaying Latin Art and the resources of the campaign's research.
March 23, 2011
"The Reasons..."
OK, so this is one of the best commercials of Coca Cola so far, I think even better of Coca-Cola's "For Everyone." Both commercials are part of the Argentine creativity...
As it shows in the Ad "Razones para Creer" (Reasons to Believe), in 2010 Coca Cola conducted a research that shows that there are reasons to believe i a better world.
Here it goes:
Agency: Santo (Buenos Aires, Argentina)
Soundtrack: “Whatever” by Oasis performed by Young People´s Chorus of New York City.
"The Research..."
This Ad was part of a huge Ad-campaign promoting "Reasons to believe in a better world"
(Coca Cola's website in Mexico)
Also a book was launched with 125 reasons displaying Latin Art and the resources of the campaign's research.
